Clearbit Alternatives for B2B Contact Enrichment in 2026

What Happened to Clearbit — And Why It Matters

Clearbit was one of the most respected data enrichment platforms in B2B sales for nearly a decade. It combined firmographic data (company size, industry, revenue), technographic data (what software a company uses), and contact-level information (emails, job titles, social profiles) into a clean API that plugged into almost any CRM or marketing tool.

In late 2023, HubSpot acquired Clearbit and rebranded it as HubSpot Enrichment. Since then, the product roadmap has shifted decisively toward HubSpot-native use cases. Teams on Salesforce, Pipedrive, Close, or other CRMs have watched the platform they relied on gradually become a feature of a competitor's product. New integrations, better data, and improved APIs all flow to HubSpot first.

If you were using Clearbit for outbound contact enrichment and you're not on HubSpot, 2026 is the year to make the switch to an alternative that isn't going to deprioritize your workflow.

Understanding What You're Replacing

Before evaluating alternatives, it's worth being specific about which Clearbit use cases you actually relied on:

• Inbound lead enrichment: Auto-filling company and contact data when someone submits a form.
• Outbound list enrichment: Taking a list of names or companies and adding contact details.
• Real-time firmographic lookup: Knowing what size company a visitor comes from in real time.
• Phone number finding: This was actually one of Clearbit's weaker areas — email coverage was far stronger than phone.

Different alternatives excel at different parts of this list. No single tool replaces every Clearbit use case equally well.

Ziwa — Best for Individual Contact Phone and Email Extraction

Where Clearbit was weakest — phone numbers — Ziwa is strongest. Ziwa extracts direct dials and mobile numbers from LinkedIn, Facebook, and Twitter profiles using People Data Labs, one of the most comprehensive data aggregators in the market. For outbound prospecting where you know who you want to reach but need their contact details, Ziwa's profile-URL-based lookup is more precise and more current than Clearbit's database was.

The batch extraction feature handles up to 200 profiles at once, and the pay-per-result model means you don't pay for empty lookups. That's a significant improvement over Clearbit's flat pricing, where you paid regardless of data quality.

Best for: Finding phone numbers and emails for specific prospects identified through social profiles.

Apollo.io — Best for Outbound List Enrichment

Apollo's database covers both company-level firmographics and individual contact data. For outbound workflows where you start with a list of companies and want to find contacts within them, Apollo's search-and-export flow is solid. Email coverage is strong. Phone coverage is decent for US mid-market contacts, weaker internationally. Apollo also includes sequencing, which Clearbit never did.

Best for: Building outbound prospect lists from scratch by company attributes.

People Data Labs (PDL) API — Best for Technical Teams

If your team has engineering resources and you want to replicate Clearbit's API-driven enrichment approach, the People Data Labs API is worth evaluating. PDL provides both person-level and company-level data with extensive coverage. It's the data layer behind several tools in this comparison (including Ziwa). Direct PDL access gives you maximum flexibility but requires engineering time to build and maintain the integration.

Best for: Engineering teams who want to build custom enrichment into their own systems.

ZoomInfo — Best Enterprise Clearbit Replacement

ZoomInfo's data depth and breadth is closest to what enterprise Clearbit users were accessing. Firmographics, technographics, org charts, intent data, and contact information are all available. The cost is significant — typically $15,000+ per year — but for enterprise sales teams running large-scale outbound, the coverage is hard to match.

Best for: Enterprise teams that need the full Clearbit capability set and can justify ZoomInfo's pricing.

Leadfeeder (Dealfront) — Best for Inbound Intent Replacement

If you relied on Clearbit Reveal — the feature that identified which companies were visiting your website — Leadfeeder (now Dealfront) is the most direct replacement. It de-anonymizes company-level website traffic and routes leads to your CRM. It doesn't provide individual contact data, but for the "who's on my website" use case, it works well without requiring HubSpot.

Best for: Website visitor identification and intent-based outreach.

The Honest Assessment

Clearbit's acquisition means the window for HubSpot-agnostic access is closing. Teams that relied on it should move deliberately, not reactively, because the right replacement depends entirely on which Clearbit capabilities they actually used.

For the contact data layer specifically — especially phone numbers — Ziwa covers ground that Clearbit never adequately addressed. For firmographic enrichment, Apollo or PDL direct access are the cleanest paths forward depending on technical resources.

The one thing worth avoiding: trying to find a single tool that replaces Clearbit entirely. The market has evolved toward specialized tools that do fewer things extremely well. A combination of a social extraction tool like Ziwa plus a firmographic enrichment source like Apollo or PDL will typically outperform any single "do everything" platform on accuracy and cost per verified contact.

Start by auditing which Clearbit use cases you actually hit each month. Then match each one to the most focused tool available. Test Ziwa for the phone and social email extraction layer — the pay-per-result model makes it low-risk to evaluate before committing.